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 SAMMI REINSTEIN

About Me

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Hey, I'm Sammi 👋

I’m a consultant turned product marketer who’s always looking to tell a great story.

I started my career at Drift working on a professional services team delivering conversational marketing strategies to companies like Adobe, Box, Commvault, and Marketo. I then moved into a product marketing role, creating content that ensured our customers knew how to get the most out of the product.

Now, I work at MongoDB as a PMM focused on professional services and driving adoption of our products through training and consulting, as well as platform-level stories. 

 

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MongoDB

Product Marketing Manager

November 2022 - Present

Boston, MA

Drift 
 

Boston, MA

Member of MongoDB's platform marketing team covering professional services, training, and platform-level stories.

— Deliver global product marketing ownership for professional services, defining go-to-market strategy, messaging, and positioning.
— Create sales enablement materials such as training videos, data sheets, enablement decks, pitch decks, and more.
— Write messaging and positioning playbooks for platform stories.

Product Marketing Manager, Product Education

July 2021 - October 2022

As a member of the product marketing team, I create content that connects our community, educates our customers, and starts conversations. 

— Created compelling content including SEO-rich landing pages, competitive blogs, launch materials, pitch decks, and more.
— Wrote, managed, and strategized middle and bottom-of-funnel offers.
— Owned Drift's adoption model and managed a cross-functional tiger team focused on improving adoption measurement.
— Product educator & content creator for Drift Insider.
— Hosted the Conversation Starters podcast through the Drift podcast network.

Professional Services Consultant 

January 2020 - July 2021

Associate Professional Services Consultant 

June 2019 - January 2020

Demand Generation Intern

Jan 2019 - June 2019

Apple

Corporate Communications Intern

May 2018 - August 2018

Cupertino, California

Worked with Apple’s PR/communications department on the iOS and HomePod team. 

 

— Developed an influencer strategy, detailing best practices in emerging media and provided YouTube editorial analysis.

— Researched new and emerging talent to engage a new audience.

— Helped write targeted media lists with relevant creators. 

— Developed product launch experience as part of the team that introduced iOS 12. 

— Conducted analysis on iOS and HomePod competitors, including Android software, Amazon Alexa, and Google Home. 

PROJECTS

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Podcast Host, Conversation Starters

 Through the power of conversations with Drifters, customers, and special guests, Sammi Reinstein, explores how a focus on things like copywriting, web experience, and team alignment can accelerate revenue for your business. 

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Really Good Chatbots

 A collection of really good chatbots to help customers find inspiration for their next bot build. 

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Revenue Acceleration Guides

Author of the Revenue Acceleration Guide series. This series is aimed to help marketers along their revenue journey — from setting up their account to creating advanced playbooks. 

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CONTACT

Get in touch with me for more information. I’d love to hear from you.

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