Hey, I'm Sammi 👋
I currently work at Drift, a company all about starting conversations.
At Drift, I used to build chatbots & conversational marketing strategies for companies like Adobe, Box, Commvault, and Marketo.
Now, I work on the product marketing team creating product education content that makes it easy for our customers to understand how to get the most out of Drift.
📣 P.S. I also have a podcast about this type of stuff. It's called Conversation Starters and you can listen anywhere you listen to podcasts or at conversationstarterspodcast.drift.com
Product Marketing Manager, Product Education
July 2021 - Present
As a member of the product marketing team, I create content that connects our community, educates our customers, and starts conversations.
— Write, manage, and strategize middle and bottom-of-funnel offers.
— Create compelling content including SEO-rich landing pages, competitive blogs, launch materials, customer newsletters, and more.
— Owner of Drift's adoption model and lead a cross-functional team focused on improving adoption measurement.
— Product educator & content creator for Drift Insider.
— Host of the Conversation Starters podcast through the Drift podcast network.
— Increased bottom of funnel content engagement by 172% from Q2 2021 to Q1 2022.
Senior Associate Professional Services Consultant
January 2020 - July 2021
Associate Professional Services Consultant
June 2019 - January 2020
Demand Generation Intern
Jan 2019 - June 2019
Corporate Communications Intern
May 2018 - August 2018
Worked with Apple’s PR/communications department on the iOS and HomePod team.
— Developed an influencer strategy, detailing best practices in emerging media and provided YouTube editorial analysis.
— Researched new and emerging talent to engage a new audience.
— Helped write targeted media lists with relevant creators.
— Developed product launch experience as part of the team that introduced iOS 12.
— Conducted analysis on iOS and HomePod competitors, including Android software, Amazon Alexa, and Google Home.
Evergage, A Salesforce Company
April 2017 - November 2017
— Conducted market research and competitive analysis.
— Researched SEO keywords and assisted in SEO efforts.
— Executed email marketing campaigns.
Get in touch with me for more information. I’d love to hear from you.