Hey, I'm Sammi 👋

I currently work at Drift, a company all about starting conversations.

At Drift, I used to build chatbots & conversational marketing strategies for companies like Adobe, Box, Commvault, and Marketo.

Now, I work on the product marketing team creating product education content that makes it easy for our customers to understand how to get the most out of Drift.

📣 P.S. I also have a podcast about this type of stuff. It's called Conversation Starters and you can listen anywhere you listen to podcasts or at conversationstarterspodcast.drift.com

Drift 

Product Marketing Manager, Product Education

July 2021 - Present

Boston, MA

As a member of the product marketing team, I create content that connects our community, educates our customers, and starts conversations. 

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— Write, manage, and strategize middle and bottom-of-funnel offers.

— Create compelling content including SEO-rich landing pages, competitive blogs, launch materials, customer newsletters, and more. 
— Owner of Drift's adoption model and lead a cross-functional team focused on improving adoption measurement. 
— Product educator & content creator for Drift Insider.
— Host of the Conversation Starters podcast through the Drift podcast network. 
— Increased bottom of funnel content engagement by 172% from Q2 2021 to Q1 2022.

Senior Associate Professional Services Consultant 

January 2020 - July 2021

Boston, MA

Associate Professional Services Consultant 

June 2019 - January 2020

Boston, MA

Demand Generation Intern

Jan 2019 - June 2019

Boston, MA

Apple

Corporate Communications Intern

May 2018 - August 2018

Cupertino, CA

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Worked with Apple’s PR/communications department on the iOS and HomePod team. 

— Developed an influencer strategy, detailing best practices in emerging media and provided YouTube editorial analysis.

— Researched new and emerging talent to engage a new audience.

— Helped write targeted media lists with relevant creators. 

— Developed product launch experience as part of the team that introduced iOS 12. 

— Conducted analysis on iOS and HomePod competitors, including Android software, Amazon Alexa, and Google Home. 

Evergage, A Salesforce Company 

— Conducted market research and competitive analysis.
— Researched SEO keywords and assisted in SEO efforts.
— Executed email marketing campaigns.