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About Me


Hey, I'm Sammi 👋

I currently work at Drift, a company all about starting conversations.

At Drift, I used to build chatbots & conversational marketing strategies for companies like Adobe, Box, Commvault, and Marketo.

Now, I work on the product marketing team creating product education content that makes it easy for our customers to understand how to get the most out of Drift.

📣 P.S. I also have a podcast about this type of stuff. It's called Conversation Starters and you can listen anywhere you listen to podcasts or at

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Product Marketing Manager, Product Education

July 2021 - Present

Boston, MA

As a member of the product marketing team, I create content that connects our community, educates our customers, and starts conversations. 

— Write, manage, and strategize middle and bottom-of-funnel offers.

— Create compelling content including SEO-rich landing pages, competitive blogs, launch materials, customer newsletters, and more. 
— Owner of Drift's adoption model and lead a cross-functional team focused on improving adoption measurement. 
— Product educator & content creator for Drift Insider.
— Host of the Conversation Starters podcast through the Drift podcast network. 
— Increased bottom of funnel content engagement by 172% from Q2 2021 to Q1 2022.

Senior Associate Professional Services Consultant 

January 2020 - July 2021

Boston, MA

Associate Professional Services Consultant 

June 2019 - January 2020

Boston, MA

Demand Generation Intern

Jan 2019 - June 2019

Boston, MA


Corporate Communications Intern

May 2018 - August 2018

Cupertino, CA

Worked with Apple’s PR/communications department on the iOS and HomePod team. 


— Developed an influencer strategy, detailing best practices in emerging media and provided YouTube editorial analysis.

— Researched new and emerging talent to engage a new audience.

— Helped write targeted media lists with relevant creators. 

— Developed product launch experience as part of the team that introduced iOS 12. 

— Conducted analysis on iOS and HomePod competitors, including Android software, Amazon Alexa, and Google Home. 

Evergage, A Salesforce Company 

Marketing Intern

April 2017 - November 2017

Boston, MA

Conducted market research and competitive analysis.
 Researched SEO keywords and assisted in SEO efforts.
 Executed email marketing campaigns. 


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Podcast Host, Conversation Starters

 Through the power of conversations with Drifters, customers, and special guests, Sammi Reinstein, explores how a focus on things like copywriting, web experience, and team alignment can accelerate revenue for your business. 

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Really Good Chatbots

 A collection of really good chatbots to help customers find inspiration for their next bot build. 


Revenue Acceleration Guides

Author of the Revenue Acceleration Guide series. This series is aimed to help marketers along their revenue journey — from setting up their account to creating advanced playbooks. 

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Get in touch with me for more information. I’d love to hear from you.

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