SAMMI REINSTEIN
About Me
Hey, I'm Sammi 👋
I’m a consultant turned product marketer who’s always looking to tell a great story.
I started my career at Drift working on a professional services team delivering conversational marketing strategies to companies like Adobe, Box, Commvault, and Marketo. I then moved into a product marketing role, creating content that ensured our customers knew how to get the most out of the product.
Now, I work at MongoDB as a PMM focused on professional services and driving adoption of our products through training and consulting, as well as platform-level stories.
MongoDB
Product Marketing Manager
November 2022 - Present
Boston, MA
Drift
Boston, MA
Member of MongoDB's platform marketing team covering professional services, training, and platform-level stories.
— Deliver global product marketing ownership for professional services, defining go-to-market strategy, messaging, and positioning.
— Create sales enablement materials such as training videos, data sheets, enablement decks, pitch decks, and more.
— Write messaging and positioning playbooks for platform stories.
Product Marketing Manager, Product Education
July 2021 - October 2022
As a member of the product marketing team, I create content that connects our community, educates our customers, and starts conversations.
— Created compelling content including SEO-rich landing pages, competitive blogs, launch materials, pitch decks, and more.
— Wrote, managed, and strategized middle and bottom-of-funnel offers.
— Owned Drift's adoption model and managed a cross-functional tiger team focused on improving adoption measurement.
— Product educator & content creator for Drift Insider.
— Hosted the Conversation Starters podcast through the Drift podcast network.
Professional Services Consultant
January 2020 - July 2021
Associate Professional Services Consultant
June 2019 - January 2020
Demand Generation Intern
Jan 2019 - June 2019
Apple
Corporate Communications Intern
May 2018 - August 2018
Cupertino, California
Worked with Apple’s PR/communications department on the iOS and HomePod team.
— Developed an influencer strategy, detailing best practices in emerging media and provided YouTube editorial analysis.
— Researched new and emerging talent to engage a new audience.
— Helped write targeted media lists with relevant creators.
— Developed product launch experience as part of the team that introduced iOS 12.
— Conducted analysis on iOS and HomePod competitors, including Android software, Amazon Alexa, and Google Home.
PROJECTS
Really Good Chatbots
A collection of really good chatbots to help customers find inspiration for their next bot build.
Revenue Acceleration Guides
Author of the Revenue Acceleration Guide series. This series is aimed to help marketers along their revenue journey — from setting up their account to creating advanced playbooks.
CONTACT
Get in touch with me for more information. I’d love to hear from you.