Hey, I'm Sammi 👋
I’m a consultant turned product marketer who’s always looking to tell a great story.
I started my career at Drift working on a professional services team delivering conversational marketing strategies to companies like Adobe, Box, Commvault, and Marketo. I then moved into a product marketing role, creating content that ensured our customers knew how to get the most out of the product.
Now, I work at MongoDB as a PMM focused on professional services and driving adoption of our products through training and consulting, as well as platform-level stories.
Product Marketing Manager
November 2022 - Present
Member of MongoDB's platform marketing team covering professional services, training, and platform-level stories.
— Deliver global product marketing ownership for professional services, defining go-to-market strategy, messaging, and positioning.
— Create sales enablement materials such as training videos, data sheets, enablement decks, pitch decks, and more.
— Write messaging and positioning playbooks for platform stories.
Product Marketing Manager, Product Education
July 2021 - October 2022
As a member of the product marketing team, I create content that connects our community, educates our customers, and starts conversations.
— Created compelling content including SEO-rich landing pages, competitive blogs, launch materials, pitch decks, and more.
— Wrote, managed, and strategized middle and bottom-of-funnel offers.
— Owned Drift's adoption model and managed a cross-functional tiger team focused on improving adoption measurement.
— Product educator & content creator for Drift Insider.
— Hosted the Conversation Starters podcast through the Drift podcast network.
Professional Services Consultant
January 2020 - July 2021
Associate Professional Services Consultant
June 2019 - January 2020
Demand Generation Intern
Jan 2019 - June 2019
Corporate Communications Intern
May 2018 - August 2018
Worked with Apple’s PR/communications department on the iOS and HomePod team.
— Developed an influencer strategy, detailing best practices in emerging media and provided YouTube editorial analysis.
— Researched new and emerging talent to engage a new audience.
— Helped write targeted media lists with relevant creators.
— Developed product launch experience as part of the team that introduced iOS 12.
— Conducted analysis on iOS and HomePod competitors, including Android software, Amazon Alexa, and Google Home.
Get in touch with me for more information. I’d love to hear from you.